So, you would like to work for a specific company, but there are no suitable vacancies for the moment... Now what? Does it make sense to spontaneously send your CV, or will it end up in the bin anyway? Although it takes time, applying spontaneously can certainly make a difference, according to Swiss recruitment specialist Robert Walters.
Why apply spontaneously?
When you can't find a job opening that fits your profile, you can send a spontaneous application to organisations that really interest you and match your values and interests. This can have a positive effect on a company: you show your genuine interest and make it clear that you would like to work for them.
Your profile catches the eye
Applying spontaneously means less competition. Your profile will not be compared with other applications, as it would be in the case of an open vacancy.
Even if a spontaneous application does not yield immediate results, you still ‘plant a seed’ with the potential employer. If your profile is interesting, they will remember it when a position becomes available. There is also always a chance that your profile will directly match an unpublished vacancy.
Spontaneous applications take more time
A spontaneous application requires good preparation. It takes more time than responding to a vacancy because you have to identify the right person within the organisation, find their contact details, understand the company culture, and do the necessary follow-up.
Tailor-made CV
An updated and tailor-made CV is essential to stand out. Make sure your CV matches the culture of the company. Use the same job titles and make sure the organisation's values are reflected in your 'human skills', such as social skills and flexibility.
Do some research
Research on LinkedIn who is the appropriate person to send your spontaneous application to. This could be the HR Manager, but also the manager of the department you want to work in, such as the Finance Manager or Marketing Manager. Personalise your message and briefly explain why your profile could be of interest to their team. The more you know about the organisation and the person you are addressing, the more precise and relevant you can be.
Use your network and try again later
If you don't get an immediate response, contact them again later. Make reference to new events or developments in the organisation or sector that could provide a new opportunity for you. Also use your network: let acquaintances or former colleagues know that you are looking. They can give you an extra push.
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