Head of Marketing - Asset Management

We are looking for a Head of Marketing to drive the marketing and communications strategy of an asset manager in Zurich.

About the job:

• Lead the marketing strategy and execution for a growing asset management business based in Zurich
• Develop and deliver an integrated marketing plan aligned with the firm's commercial and growth objectives
• Own the firm's brand, positioning, messaging, and external communications
• Build the firm's profile and reputation across the Swiss and international investment community
• Develop content and campaigns across digital, social media, events, PR, thought leadership, and client communications
• Work closely with Investment, Sales, Investor Relations, and senior leadership to translate investment expertise into compelling marketing content
• Support client acquisition, business development, and fundraising through targeted marketing initiatives
• Manage relationships with external agencies, creative partners, media, and other marketing suppliers
• Establish clear marketing KPIs and use data and insights to measure and improve performance
• Ensure all marketing and communications are aligned with relevant financial-services regulations and compliance requirements
• Help shape the firm's long-term marketing function, processes, and capabilities as the business grows

About the candidate:

• 7+ years' experience in marketing, ideally within asset management, private markets, wealth management, banking, or financial services
• Strong understanding of investment products, financial markets, and the asset management industry
• Proven track record of developing and executing successful B2B and/or investor-focused marketing strategies
• Excellent understanding of brand positioning, content, digital marketing, communications, and thought leadership
• Commercially minded, with a clear understanding of how marketing supports client acquisition and business growth
• Strong writer and communicator, able to turn complex investment concepts into clear and compelling messages
• Comfortable working with senior stakeholders, investment professionals, clients, and external partners
• Highly organised, hands-on, and able to balance strategic thinking with execution
• Strong attention to detail and experience working within a regulated financial-services environment
• Entrepreneurial mindset and comfortable building processes and capabilities in a growing organisation
• Fluent English, German and French a must have
• Based in or willing to be based in Zurich